Step-by-Step Guide to SEO Keyword Research


Keyword research is one of the first steps that you should take when trying to improve your website’s search engine optimization (SEO). However, it can also be one of the most difficult tasks. There are many different tools available for keyword research and each one has its own strengths and weaknesses. This guide will cover everything from understanding your business priorities to using advanced tools such as Google Trends and Google AdWords Keyword Planner. With these tips in hand, you’ll be able to do effective keyword research on your own website or even with clients’ websites!

Understand Your Business Priorities

The first step to conducting keyword research is understanding the business goals of your website. What do you want to accomplish? How are you going to measure success, and what are the key performance indicators (KPIs) that will help you reach those goals?

Once you’ve defined these metrics, it’s time to look at how other websites in your industry are measuring up against them. You can use tools such as SEMrush or SimilarWeb Pro to see what keywords competitors are targeting, how much traffic they’re getting from those keywords and where their visitors come from (organic search vs paid ads). This will give some insight into what’s working for other websites in similar niches as yours–and whether there are any gaps in their content strategy or SEO efforts that could be filled by adding more targeted long tail keywords into the mix!

Start with a Keyword Analysis of Your Website

Once you have an idea of the keywords that are relevant to your business and its products or services, it’s time to start researching those terms. First, let’s talk about why keyword research is important.

  • It helps you understand what your potential customers are searching for on the web. This will help you create content that speaks directly to their needs and interests–and give them exactly what they want!
  • It helps determine which keywords have the highest search volume (the number of times someone might search for a term). This can help guide where you should focus most of your efforts when creating content or developing an SEO strategy around specific topics or categories of products/services offered by your business.

Expand Your Research to Other Websites and Tools

Once you have a good list of keywords, it’s time to expand your research. There are many tools and websites that can help with this step.

  • Google Keyword Planner (
  • Google Trends (
  • Google Autocomplete (

You may also want to use some other tools:

  • Moz Keyword Difficulty Tool (
  • Ahrefs Keyword Research Tool (https://ahrefsprosuitev1-5-1-r03879c5764e5d9f2ceb19edbac7a2f8a0d8c6a26dd14de76930bc54dbb976aa72).

Focus on Broad Terms That Are Relevant to Your Business

When conducting keyword research, it’s important to focus on broad terms that are relevant to your business.

The first step is determining which keywords are most relevant to your business by using a keyword tool like Google’s Keyword Planner or SEMrush. You can also use other tools like Ubersuggest and Long Tail Pro for this purpose as well. The more relevant the keyword is for what you do, the easier it will be for you to rank for those terms in organic search results and drive traffic from them!

Identify Long Tail Keywords That Can Be Combined with Broad Terms

  • Identify Long Tail Keywords That Can Be Combined with Broad Terms

The next step is to identify long tail keywords that can be combined with broad terms in your content. Long tail keywords are more specific and detailed than broad ones, which means they’re more likely to appeal to a smaller audience but also have higher search volume. For example, “car insurance” is a broad term because it includes many different types of coverage (auto liability insurance, comprehensive auto insurance and collision damage waiver). On the other hand, “cheap car insurance for young drivers” is a long tail keyword because it specifies exactly what type of policy people want: a cheap one!

Keyword research is an important part of SEO, but it can be tricky. Here’s how to do it right.

Keyword research is an important part of SEO, but it can be tricky. Here’s how to do it right:

  • Take a look at your competitors’ keywords and what they rank for.
  • Think about what your target audience is searching for and how they would phrase their search queries.
  • Decide which keywords are most relevant and useful for your website visitors, then pick out a few high-value ones that could drive traffic to your site if you ranked well for them (this will depend on the type of business).


SEO keyword research is a complex process. It can be difficult to know where to start, especially if you don’t have much experience with SEO. However, this step-by-step guide will help you understand how to do keyword research and how it fits into your overall SEO strategy. The first step is always understanding what keywords mean for your business–and once that’s done, we’ll show you how to expand upon those ideas by researching other websites and tools like Google Trends or Keyword Planner. Once those broad terms have been identified (like “green energy” or “organic food”), then it’s time to go deeper into long tail terms that might not immediately come up when searching on Google but still represent something relevant within their niche (i.e., solar panels instead of just “energy”). Freelance SEO consultant Sydney give more importance with the keywords that they use to be more beneficial to their clients. overall SEO strategy works in the latest algorithm in google.