Influencers are an important part of the marketing world. Social media management with the help of influencers can help you reach your target audience and increase sales.
Influencers have a large following on social media, so if you want to get their attention, there are steps you can take to make sure that happens. Here are some strategies for attracting influencers to use your business:
Have a great product or service
Make sure your product or service is as good as it can be before you start seeking influencers. The more they like what they see, the more likely they will want to promote it.
Create an irresistible offer
If you have a compelling offer, influencer outreach won’t be difficult. You might give away freebies or coupons or other incentives that will persuade them to promote your product or service.
With the rise of social media, anyone can become an influencer. The key is to find influencers who are relevant to your business, and then convince them to use your product or service.
The first step toward attracting an influencer is to know who they are and what they do. You can identify influencers by searching for them on Google. Look for people who are active on social media networks like Twitter, Facebook and Instagram; those who have many followers; and those who write about topics related to your business. For example, if you sell home decorating products, you might look for bloggers who focus on interior design or decorating tips.
Once you’ve identified potential candidates for your campaign, consider how each one fits with your goals and budget. Decide whether it makes sense for someone in their industry — or a related one — to endorse your product or service. If not, start looking elsewhere until you find someone whose audience will be excited about what you’re offering.
The next step is contacting these influencers directly through email or phone call (if they’ve shared their contact information). Explain why they’d benefit from using your company’s product or service, as well as how much exposure it would give them on social media platforms such as Facebook or Instagram.
There are many ways to attract an influencer. Here are the top 5:
- Offer them free product or services
- Give them exposure to their audience
- Provide them with exclusive content
- Bring them into your business as a partner or employee
- Invite them to be part of your team
How do I find an influencer?
You can search for influencers on social media platforms such as Instagram, Facebook, Twitter and Snapchat. Search for relevant hashtags related to your business and follow users who post photos or videos about your niche. You can also use data from sites such as Social Blade (www.socialblade.com) and Follower Wonk (https://followerwonk.com).
Once you’ve found influencers who might be interested in working with you, contact them directly via email or DM (direct message) on social media platforms like Instagram or Twitter.
What do I offer them?
When approaching an influencer, offer value in exchange for their business rather than asking them for free promotion. For example, if they don’t have an affiliate program set up yet, offer to pay them commission on sales they generate through their recommendations of your product or service. Pickedfirst.com.au will be the one to find a influencer for your brand.