For a while, it has been known that Google will take social signals into account when ranking websites after a keyword search. This is the reason why a lot of people have been asking themselves how they can improve their social presence in order to get a better ranking. Over the years social media services has changed the way we function as a society, including the way we connect with one another.
In accordance with the latest news, Google will not only take the number of likes, shares and retweets into consideration, but also the authority of the page from which they come from. In other words, if a post from an authoritative site has been shared on Facebook or Twitter, then this post will have more weight than a post from a non-authoritative page.
For example, if a website has been mentioned in an article on CNN’s website and later someone shares this article on Facebook or Tweets about it, then this post will have a higher influence on a website’s Google ranking than a similar post from another website.
The main point to take into consideration when trying to boost your rankings is that you need to share content from authoritative sources and not just anyone’s blog or any other source of online content. The best way to do so is to share content from pages related to your niche market and/or industry.
Google has taken social signals into consideration when ranking websites, after a keyword search is clicked on.
The process works in a similar way to how the search engine uses links to determine a website’s relevance and importance, and how it ranks them accordingly in its results.
However, unlike links, which Google has been trying to devalue in the past few years, social signals are actually something that Google wants to put more weight on when ranking websites in its search engine.
By giving greater value to these signals when deciding which website is most relevant for a particular keyword search, Google can help you rank better in its organic listings for that keyword phrase.
This means that you need to work harder at building up your social media following and engagement with each of your posts on the likes of Twitter and Facebook.
Making it to the first page of Google is hard. Getting to the second page is almost impossible.
Also, there are plenty of studies that show that if your site isn’t on the first page of Google, then your target audience can’t find you online.
To help you rank higher in search results, here are the best practices that will give you an edge over your competitors:
- Write shorter content (800 words or less)
- Optimize for long-tail keywords (5+ words)
- Use your keyword in the title tag at least once
- Use your keyword in the URL once
- Add one image per post
- Link out to authority sites multiple times
- Link out to 2-3 other posts on your own blog at least once per post
- Include one infographic per post
Click here and learn to manage your own campaigns.