Seo Advice That Will Build Traffic For Your Website

A lot of people own a website, but many are not particularly effective. You must use search engine optimization in order to make sure people notice your website but you need an SEO consultant Sydney first. The more your site is seen, the better the success. The following tips will ensure you optimize your site.

There are many ways to improve your search engine optimization. You will obtain high ranked results if the system for search. The increased performance will make your readers happier as well.

This means repeating keywords should be repeated as often as you can without making the flow of the writing stilted. As search engines work partly by locating keywords and evaluating their density, your content will shine if you pay close attention to the words you use.

Ask about their experience in the business. You also need to be aware of any risks in order to make an informed decision.

This is very useful for clients who discover you through YouTube because it is easy to remember.

Blogs get ranked easily since search engine algorithms prefer highly-structured data and fresh content.Backlinks also play a large role in search engine optimization.

Avoid Flash on any website you want to optimize for search engines. Flash isn’t read by the spiders and text used in flash won’t be read.You will need to have content both crawlable and visible at all times.

A vital step towards optimizing your search engine results is to include a site map. Spiders can more easily access all of your site if there is a site map. A big site might need more than one site map.A good rule to go by is to show only 100 links on any given site map.

A site map is an important part of your website if you want search engine to index your site pages. Even for a small site, a site map can have a big impact on its search engine rankings.

Try to include a transcript for videos or audio you post to your site.

Invest in online using services such as Adbrite or Adwords. DIY SEO does not be enough for some major ranking increases. These types of advertisers can help increase hits. Using a advertising can help your site grow.

Javascript can be use in your website, but a search engines software won’t work with it too well. Java use is something a website owner will have to think about, but varying website capabilities does have much to do with how respective crawlers respond.

The free publicity given from these services will increase of website traffic.You should never neglect to use a free publicity.

Websites that are properly executed for search engine results rarely employ image links. Image links only provide the search engines effectively.

The takeaway message from this paragraph is that Google looks for keywords in alt tags, so keywords included in these tags will improve page ranking.

Join the local Chamber of Commerce and Better Business Bureau for better search engine ranking. This assists with local searches as they are generally automatically linked to you automatically.

Think like a customer when selecting search engine optimization keywords.Find out what a person is likely to type into a search terms or phrases people are using when looking for a website like yours.

Search engines can be used to increase visitors to your website. Making your website spider friendly is imperative for success. Search engine spiders are only able to analyze text; therefore, so it is key to use tags on all graphic elements in your site. Be sure to write a description that is rich in keywords.

Use language meta tag if your site is not in English. This simple step helps increase your rank when someone searches in that language.

You should include email marketing in the promotion of your website. Use your keywords and include any social sites you belong to. Make sure the email is easy to forward emails to others.

It is important for your server to treat URLs as case sensitive.

If you choose to make use of link directories to direct links to your website, verify the legitimacy of the directories you use by checking to see if its sites are useful and interesting. Many directories have poorly designed or are simply out of date. Exercise caution whenever you chose connections.

Keyword proximity is something that you are focusing on SEO. As a rule for this, it’s a good idea to keep keywords close to each other, especially those that might be searched at the same time by a single user. This helps to increase your ranking with search engines.

A simple website will not earn you the profit. You need to be sure your site is easily found on search engines. If your website has more view, you may get more sales. Make use of the suggestions you found here and boost your site’s visibility.

Why Pilates Is The Number One Choice

Pilates instructor course is one of the most popular methods of exercise in the world, and for good reason. There are various types of Pilates workouts that are available to you, thus it is important to understand about each different type, so that you can study the components of each. Either you want to take up Pilates as a hobby or a career choice, the following article helps you decide on which exercise is truly suitable for you.

1) Powerhouse Pilates

Powerhouse Pilates is a form of exercise that provides that of a fitness approach to that of the Pilates education overall. It was founded by Marci Clark and Christine Romani-Ruby in order to make Pilates education easily available for fitness professionals.

2) Peak Pilates

Peak Pilates is one of many forms of Pilates which uses a truly and entirely different approach that teaches you how to teach and not just what to teach. Peak Pilates certification programs concentrate on that of professional development and a deep understanding of the integrated, systematic approach to Pilates overall.

This knowledge is important because it is what provides the solid foundation and the confidence; two things that are required in order to become a successful Pilates instructor.

Moreover, the Peak Pilates certification programs offer that of a modular educational pathway which allows you to learn and teach at your own pace while simultaneously matching your own personal education level to the level of Peak Pilates that you wish to teach. It is compulsory for every single Pilates student, regardless of their specific fitness level or movement experience, begins by learning the introductory system.

3) Stott Pilates

Stott Pilates is one which concentrates on that of breath, core conditioning, and body awareness. Moreover, Stott Pilates exercise provides a safe and highly effective way to stretch, which is a very important part of the Pilates routines altogether. Stott Pilates is also great as it strengthens and streamlines your body without adding unwanted bulk and without putting any more pressure on your joints.

Stott Pilates is performed on a mat and uses specialized equipment. It is considered as being one of the few fitness regimes that can last you for a lifetime. In addition, it is also thought of as being the perfect compliment to that of cardiovascular exercise, sport and rehab.

4) Power Pilates

Power Pilates are exercises on almost the same lines as yoga, however with a big difference – the fitness in yoga comes from the mind first, hence the deep meditation, etc. The Power Pilates imparts a series exercises which are focused to build muscles and overall the fitness of body and mind.

There are many programs which offer a number of Power Pilates at different levels of interest. The Power Pilates is a series of exercises that a person has to take on for about 12-36 hours per week. The Power Pilates moves will almost always require backup by some form of equipment. These equipments are used for different muscle stretching exercises.

The Power Pilates exercises are a great way to stay fit. Yoga is the only other method for accomplishing the same level of fitness of the mind and body. Power Pilates is not too costly to learn, or too labor intensive as yoga yet it is highly effective. While with yoga you will need to be extremely supple, with the Power Pilates you require only to have the will to learn and do it.

5) Yoga Pilates

There are several different yoga Pilates workouts that involve exercises that have their foundation in yoga along with Pilates as they focus on flexibility and core strength. An exerciser can do these yoga Pilates exercises at a restful pace by breathing slowly and deeply throughout the workout. Yoga Pilates exercises can also be adjusted to fit different fitness levels and flexibility. However one should also consult the doctor before starting any of these exercise programs.

There are definite yoga Pilates guidelines that should help exercisers which include yoga postures that should not be performed on a full stomach. One should wear comfortable clothing to enable freedom of movement and not exercising when feeling weak or shaky.

One should build up strength steadily while staying within personal limitations. One should extend their boundaries of limitations gently while staying focused throughout the workout on one’s breathing that is inhaling and exhaling fully and completely, through the nose.

Because yoga Pilates classes is mushrooming everywhere, there may be a limited number of qualified instructors available. Having a qualified instructor is important as it guarantees that the participant takes the right yoga Pilates exercises. In the case of Pilates, it is dangerous to do moves that are beyond one’s capabilities.

6) Pilates and Pregnancy

Pilates is thought of to be one of the best ways a pregnant woman can use to prepare herself for the birth of her baby. Furthermore, by practicing Pilates can help her along the stages of her actual pregnancy. The dynamic moves of Pilates actually challenge the woman by building her muscle endurance, and at the same time helping her to gain better balance.

Pilates and pregnancy is a great match in this regards because with Pilates it is a mind and body incorporating method of exercise that strengthens the most important muscles – the ones that the woman will be using during the labor and delivery part of her pregnancy: the abdominals, pelvic muscles, and the back.

One of the best and most important parts about Pilates and pregnancy is that it is the most perfect groundwork for a woman’s labor and delivery process. Pilates is also great during pregnancy because it helps the woman to limber her muscles thus making them supple, which will be a very helpful factor when the time comes to deliver the baby.

However, as with any other form of physical activity, the pregnant woman should consult her physician before starting Pilates, just to ensure that it will not do harm to herself or to the baby.

Cindy Heller is a professional writer. Visit winsor pilates workout [http://www.winsorpilatesworkout.net] to learn more about power pilates [http://www.winsorpilatesworkout.net/power_pilates.php] and other pilates workout

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How to Find a Tai Chi Class Or Teacher

Pilates instructor course will encourage you to achieve the perfect body and conditioning that you want. Depending on where you live, finding a Tai Chi class may be as easy as pie or nigh on impossible. If you live in or close to a major city, your odds of finding a good teacher are certainly better than if you live in a small rural area. Even so, with Tai Chi gaining in popularity you may still be able to find a local class. If your town has a karate dojo or martial arts studio, that may be the first place to inquire. While they may not give any classes in Tai Chi it’s possible they may have connections with another studio that does or know of someone who teaches classes.

Other places that may have classes in Tai Chi or advise you on where to find one may be:

-Holistic Wellness Centers

-Therapeutic Massage Studios

-Health Food Stores

-Adult Learning Centers

-Churches

-YMCA/YWCAs

-Senior Centers (even if you are not a senior the person who

         teaches Tai Chi may teach additional classes elsewhere)

-Local or Community College

-Local high school

-Local dance studio

-Bulletin board at your local bookstore or supermarket.

-Community Center

Also, searching for tai chi and the name of your town on Google may come up with something. With diligence and a little luck you may be able to find a class not too far from home.

However, in the absence of regular classes, you should still be able to start practicing Tai Chi by working with a DVD or tape. The best videos for beginners will have an emphasis on understanding proper posture and provide ways to self-check to be sure you are staying on course. Tai Chi for Busy People, by Dr. Keith Jeffery is one example of a good beginner’s DVD.

Since there is no test or standard rating system for Tai Chi instructors there is nothing to show that a given instructor is qualified, or even competent, to teach Tai Chi. Unless there is no other option available, I would steer clear of a teacher who considers Tai Chi to be just another exercise like step class or Pilates (This is not to put down Pilates, by the way, I actually know a lot about Pilates – I helped write a Pilates book, as a matter of fact – and it’s a great exercise system).

The best Tai Chi teachers are fully aware of the martial origins of the various postures (whether or not they choose to utilize that information in class), along with some of the history – including the origins of their particular form – along with information about energy flow and the healing aspects and health benefits of Tai Chi.

Because Tai Chi is so easy on the joints and doesn’t require great athleticism classes can tend to be very mixed when it comes to age and physical conditioning. Classes can also have a wide range of experience levels with more advanced students assisting the instructor with teaching the beginning and less experienced students. However, not all teachers, regardless of their Tai Chi experience and education level will be able to handle a class with multiple skill levels adequately.

My mother, before she passed away in 2007, had some serious problems with balance and leg strength due to anemia and other physical issues. She decided on her own to try a Tai Chi class not far from her apartment in New York City (I live near Philadelphia, so I didn’t get to see her as often as I would have liked). She was not comfortable and felt very alienated because the teacher seemed to be making no provision for integrating her into the class. She told me she was intimidated because all the other students were much more advanced than she.

When she told me about this during one of my visits I was a bit perturbed. A good, experienced Tai Chi instructor should make it a primary focus to be sure all his students are comfortable. No one should ever feel isolated because they are a beginner or are in any way infirm. I suggested that she try a new teacher and a new class and keep going until she found the right one, because Tai Chi was exactly the type of activity she needed. I demonstrated some of the form I was working on so she could see how gentle it was, and she was very encouraged and excited about the prospect of trying another class.

Sadly, my mother suffered a stroke only a few days after my visit and never recovered. When I was next in her apartment a couple of weeks later, I noticed an entry on her calendar indicating she had indeed signed up for a new class and teacher.

The lesson here for every Tai Chi Student is that Tai Chi should be for everybody, regardless of age or physical condition, but your first class and teacher may not be the right ones for you. If you don’t feel comfortable in the class or with the teacher, don’t give up Tai Chi — try a different class, and keep going until you find one that works for you.

I realize this advice may not work for everybody since you may be lucky to find a teacher at all, but if you can find a video that works well with the style and form you are learning, and can supplement your class with learning from the video, you may be able to persevere and get through the difficulties You have with the class.

Good luck in your journey to Tai Chi fulfillment.

Pete Glaze is the creator, webmaster and principal author of the website [http://www.taichistudent.com], a site written for tai chi students (and potential students).

(c) Copyright – Peter E. Glaze. All Rights Reserved Worldwide.

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Classic Car Restoration – What You Need To Know

By contrast, traditional carnauba waxes and paint sealants do not offer any resistance to scratches and scuffs due to the very thin layer of paint protection they offer. There are a lot of steps involved in getting your classic car restored, and it’s best that you know at least a little about them so you don’t get ripped off, now I’m by no means saying that most shops out there are going to rip you off, but there are a select few shops that make a living pulling little tricks, short cuts and work a rounds, and you don’t want them doing this on your car.

Now first and foremost a restoration shop is not like your local collision repair shop, it’s completely different in every respect, yes a restoration shop does body and paint work, but that is about where the similarities end, a collision repair shop can look at the damage to your car from a collision and give you an estimate with in $100 dollars of the job.

A restoration shop cannot begin to give you an estimate that is even in the ball park, there is no way for them to see every last detail of the restoration on your car, every car is different, some cars are rusted out more then others, parts car be almost impossible to locate for some cars, you don’t just call the local parts store for some of these parts, especially when your talking MOPAR restoration work, there just weren’t a lot of them built in the first place.

Now a shop could tell you something like this when you ask for an estimate, a normal restoration on a car that’s in good shape, with no, or very little rust would take about 800 hours for us to restore, and this would probably be about right, and if the car is in bad shape you could add about 300 hours, this would be pretty close to what it should be, but every shop is a little different, and you have got to know that these estimates are based on time only, parts are added cost, and usually added time.

When a shop tries to give you an estimate, it usually ends up with the car not getting completed, and the owner of the shop, and his customer being very unhappy with each other, and this doesn’t need to happen, this is one reason that my shop doesn’t give estimates on work, unless it’s just something like changing a quarter panel, or door, something simple, on a full restoration we can’t do it, we have tried, and we have had the same problems that I have alluded to earlier.

OK; now that I have finished that little tangent, let’s get down to business, the very first thing is that you love your car, because you’ll be spending a lot of time with it, rather you do the work yourself, or hire a shop to do it for you, either way it will take a lot of time to finish the restoration work, the word restoration itself should be enough to tell you that, most shop are just a man living his dream to restore cars for a living.

Now if you choose to have a shop do the work on your car, make sure that you take a tour of any shop that you are considering to let do the work, during this tour you should look around the shop, look that how clean the shop is, look ate the quality of the equipment and tools that the shop is using, high quality tools and equipment indicate pride in their shop, and in their workmanship, and clean shop shows pride in the shop, and gives you an idea of how they’ll treat your car.

Now look at the work in the shop, look at the other cars, ask the employees what their doing, and why they’re doing it, one of the best answers that you could hear is, I love classic cars, and I think of each car that I restore as my own, if this were my car, how would I want it done, and then I do it that way, or as close as possible with in the budget that we have to work with.

If you decide that you want the work done faster, the shop will put more people on you project, but you have got to realize that these people are working for the shop labor rate, so if the shop has a labor rate of $75.00 per hour, and you have two people working on your car, your not paying $75.00 your paying $125.00 per hour, or shop rate for each employee that’s working on your car, and it is fair, they had to leave another job to help on your car, and their job is now just sitting there waiting for him to get back to it.

As you’ve seen I talk a lot about the shop, and the work they do, and what they charger for their work, now I’ll give you a few questions that you should ask the owner of the shop while he’s by you, or you can ask the foreman of the shop id the owner is gone.

1. Has your shop ever restored one of these kind of car in the past.

2.If so, can I see some before, after, and during pictures.

3.Ask them why they should be the shop that restores your car.

4.If your doing to take to the shows, have they won any awards from car shows.

5.Tell them what your going to do with the car, I.E. It’s a driver, it’s a show car.

6.Do you have a good parts connection for the parts on my car.

7.Do you charge to locate parts for my car.

8.What is you typical time frame for completion of the restoration work.

9.If you want custom paint, does their shop do it, or is it farmed out.

10.Do you have references from past customers, a lot of shops don’t, and it doesn’t mean anything, but if they do, please ask to take a look at them.

If you just do a little research, you can save yourself a lot of agony, and the shop also, before you go in to the shop get all of your ducks in a row, learn about your car, make sure that the shop has worked on your make and model of car, most shops have pictures of cars that they have restored, sit down and look at what they have, ask a lot of questions, most shops expect that, if they don’t like you asking questions, look for a different shop to do the work on your car.

Make 100% sure that all of your questions are answered to your satisfaction, if you don’t ask any questions then it’s your fault if something go wrong during the restoration of your car, if you ask questions, the shop will have a better idea of what you expect, remember questions, not demands, if you get rude with a shop owner, or it’s employees, your car could get pushed to the back burner, so be nice, but make sure that the shop knows what your looking for when the car is done.

  • Classic Car Restoration [http://autorevival.com]
  • Muscle Car Restoration [http://red-line-resto.com]

I’ve been in the automotive business for about 20 or 25 years, I have worked in all facets of the industry, from parts to restoration, all different makes and models, I just want to keep people interested in the old cars because it’s where my heart is.

Article Source: https://EzineArticles.com/expert/David_Atkin/19638

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The Smart Girls’ Guide to Buying a Car

If you’re tired of your car wax because it breaks down every so often, then the ceramic paint protection is exactly what you need. Buying a new car, or a car that’s new to you, can be a minefield. Women are traditionally vulnerable to con men when buying cars, taking their cars for a service or anything else related to motoring for that matter. Although we’d like to think that times have changed, and in the most part they have, there are still car sales people waiting for an innocent looking female to trot through the door. This applies to men too, so don’t be offended! At CoverGirl Car Insurance we want you to get the best deal, cheap insurance and above all a great car. So, we’ve compiled a concise guide to what can be one of the most expensive purchases you’ll have to make.

The first thing you will need to do is decide whether you want a new or used car. You probably have a make and model in mind already, so it’s best to do as much research into the car as possible. You can look in trade guides and on the internet to get some ideas about the production and engineering of your desired car. If you go to the dealer armed with this information then you will know what to look for and will know about any parts of the car that are particularly expensive to replace. Whilst doing your research you could also look out for any common problems with your car. For example certain vehicles have notoriously bad electrics and you could be left having to pay a large bill to have them repaired.

So what’s the best bet, new or used?

Buying a new car

Buying a new car gives you the peace of mind that your car hasn’t been rescued from an accident and ‘cut and shut’ (more about this later). Plus you don’t have to worry about service history and recurring problems.

If you decide to buy a new car then you have three options. You can either buy from dealership, from a broker or by personal import from Europe. There are pros and cons to each option so you should look carefully at each to decide what’s best for you. The benefits and pitfalls of each are as follows:

Dealership: Many dealers offer cheap finance schemes with frequent special offers, you can take the car for a test drive and you also may be able trade in your existing car. This is often a more expensive option so it’s worth looking around.

Broker: It is often cheaper to buy through a broker and relatively easy to organise. You may not be able trade your car in.

Personal imports from Europe: Cheaper in the majority of cases. However this is not the easiest way to buy a car. You’ll have to put in quite a bit of work.

What to check when you collect your car
We advise that you check your new car over before you drive off the forecourt. There are a few key things to check:

o That you’ve got a copy of the dealers pre-delivery inspection form

o Check that all lights, electrics, sound systems, alarms, door locks and windscreen wipers work

o Check for any scratches and check that there is no damage to the interior

o Check you’ve got the spare tyre and any tools that are supposed to come with the car

o Make sure you’ve got the manual and service book

Buying a used car

When you buy a used car there are a few more pitfalls to look out for but you can bag yourself a bargain if you look in the right place. It can also be great fun deciding whether you want a sexy classic like an Alfa Romeo Spider or a bargain run-around like a Ford Ka. Whether you chose to buy from a dealer or from the private market you’ll need see the history of the car. This is really important. You can either buy from a franchised dealer, a used car dealer or privately. Here are some of the pros of buying from each:

Franchised dealer: One of the safest places to buy a car. You’ll get a great choice from a franchise. You can get used or nearly new cars. A franchised dealership also might know the entire history of the car. They will also provide you with a warranty, so if anything goes wrong you can take it back and they will fix it.

Used car dealer: They will usually have checked that there is no bad history or outstanding finance. Most dealers have an excellent reputation but you should exercise some caution and again, do your own research about the type of car you’ve chosen. You will usually get at least a 3 month warranty from a used car dealer. But check to see what it covers. Service items like tyres, exhausts and brake pads are not usually covered.

Private purchase: Best place for an excellent bargain. This is the riskiest way to buy a car as the car could have been involved in an accident, and might not belong to the seller. You should ask to meet at the sellers’ home or work and ask the following questions:

1. Is it your car?

2. Has the car ever been in an accident?

3. Can I have a signed receipt?

‘Cut and shut’, counterfeit parts, car ringing and clocking

Unfortunately there are many unscrupulous people out there wanting to make a buck out of the innocent car buyer. Some of the tactics undertaken by an unethical minority leave drivers with dangerous, illegal and unreliable cars. Many cars are stolen and sold on or taken from accidents and patched up to look like new. The following are some ploys that con men use to cheat the buyer:

‘Cut and Shut’

This is when two cars are taken from a scrap yard after write off accidents and welded together. This is extremely dangerous and potentially difficult to spot. Look for mismatched panels, traces of paint on window seals and door handles, mismatched upholstery and signs of serious repair work. It is very difficult to spot a cut and shut but it’s worth a closer inspection in case the person who carried out the work has cut corners.

Counterfeit parts

These are fraudulent copies of genuine manufacturer branded components. They are intended to deceive motorists and can be incredibly realistic. They are however not intended to be safe. Their makers don’t care about the potential safety threat to future drivers. They have started to make fake brake pads, discs and steering linkages. All of these could cause fatal accidents if they go wrong. You probably won’t have the opportunity to check parts before they are fitted to your new car, but it is something you should be aware of when buying a second hand vehicle.

‘Car ringing’

This is where a stolen car has its identification number changed. The vehicle identification number is taken from vehicles that have been written off in an accident. By forging these details thieves can pass off stolen cars as the genuine article to innocent car buyers. Once you’ve paid for a ‘ringer’, it’s too late. It does not belong to you and if it is traced it will be returned to the original owner, so you will lose out considerably. You can look out for this by checking all documents to see if they look forged. If there is little or no paperwork you should also be suspicious.

‘Car clocking’

This is when the car’s odometer is reduced to make it look as if the car has not done as many miles as it has. This makes cars look more valuable than they are. If the mileage of a car looks suspiciously low you should look for other tell tale signs such as wear and tear to the pedal rubbers and seats.

All of the above are seriously detrimental to the buyer and will leave you with a stolen, dangerous or faulty vehicle. If you have any doubts it is advisable to get an independent vehicle inspector to check the car before you buy it. This will avoid any potential fraud and will eliminate the risk to you.

Good luck!

Buying a car should be fun. You could end up with the car of your dreams – if you follow our guide. It really is worth checking for any discrepancies before you make the purchase. There are many ways to check the history and safety of the car so it’s easy to do and worth it in the long term.

Once you’ve bought your car you’ll need to insure it. Visit CoverGirl Car Insurance http://www.covergirlcarinsurance.co.uk 0800 195 48 52 to get car insurance exclusively for women.

Editorial notes: CoverGirl provide cheap car insurance for women. Great value quotes are available online at http://www.covergirlcarinsurance.co.uk

By Sophie Evans

CoverGirl Car Insurance [http://www.covergirlcarinsurance.co.uk]

Article Source: https://EzineArticles.com/expert/Sophie_Evans/8454

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How to Organise a Charity Walk Or Run

Donate now to contribute to funds that support children who live in poverty. Charity events in any form are always popular, but increasingly, many organisations are choosing to recruit their fundraisers through more interactive events such as walks and runs. A charity walk or run is not only a healthy way for your participants to raise money for a good cause, but also a very visible way of publicising your charitable cause to the community.

If a charity run or walk seems like a good fit for your organisation, here is an overview of some things you may want to keep in mind when planning the event.

THE PLANNING PHASE

Choosing a Route
When planning a mass participation event such as a walk or run it is important that you first take some time to carefully consider the route your participants will be following. Your choice of route will play a central roll in other decisions you make concerning resources, staff size, security, transportation, volunteers, signage, and ultimately the satisfaction of your participants.

When mapping out the course, first determine the type of event you would like to hold. Most fundraising events try to be as inclusive as possible because, simply put, more fundraisers translates into more donations for your cause! If your goal is to be as inclusive as possible that means you want people of all ages and physical abilities to be able to participate in your event. That said, when choosing your route it is a good idea to not only look at a map but get out there and actually walk the course yourself. When surveying the road, pay attention to elevation gain, traffic, road conditions, and any other factors that could potentially make participating in your event strenuous for the less physically able. You may also benefit from contacting a local running or walking club for suggestions of routes that may fit your participant’s ability levels. Some common route distances for charity events are 5k, 10k, Half Marathon and Marathon.

Safety

Participant safety is something to strongly consider when mapping out your route. How much traffic travels along your route? Are there adequate pedestrian lanes that will keep your participants a safe distance from the traffic? Does your route require that your participants cross any especially busy streets? Is any stretch of your route undergoing construction? Will the course be open to the public making it easy for non-registered people to come in contact with your participants? Asking yourself these questions will help you chart your course around any potential hazards and allow your participants to have a fun, care-free experience on event day.

Transportation
When choosing the location of your route, also keep participant and spectator access to transportation in mind. If you want crowds of spectators to turn out and easy access to the event for your participants, make sure that the course is in close proximity to public transportation and parking for those who have automobiles. If your event is not in a metropolitan area, it may be a good idea to hire busses and choose some meet up locations where people can catch a ride to the event site.

Resources and Staff
The number of participants and spectators you expect on event day as well as length of course are the two main factors that will determine the size of your volunteer staff and resources needed. Here is a list of items commonly used by event walking and running events:

  • Two way radios
  • Rope, tape and cones for course marking
  • Signage for start and finish areas
  • Signage for services and support areas
  • Portable toilets
  • Trash cans
  • Food
  • Water
  • Tents
  • Tables
  • Stage for awards ceremony
  • PA system
  • Generator

Looking at your course map, you will be able to strategically position your water stops, trash cans, portable toilets, concessions stands and so on. When placing these resources, keep in mind that many people will want to gather around in the finish/celebration area after the event so you may need additional resources in that area. When planning for food and water for your participants, you may want to ask a local market to sponsor the event in the way of donated oranges, bananas and water that you can position along the course. For your spectator concession stands, you will need to determine what types of food you will sell and if you will need to prepare or cook food on site. There are many companies that you can hire to staff and prepare food at your concession stands or you could use your volunteers. In either case you should check to see if you need a special permit to sell or prepare food for the public.

Legalities of a Charity Walk or Run
Speaking of special permits, there are several legalities to consider when planning a charity walk or run. Now that you have chosen your route, have you looked to see if you need permission to use this planned route? You may need to speak with the local council or the person who owns the land. Have you checked to make sure there are no other events planned on your route come event day? Have you obtained liability insurance for your event? Ideally, your insurance should cover any medical problems that occur during the event as well as damage to the land and surrounding property. With the size of event you are expecting, are you required to schedule police presence or request road closures? Do you have permission from the organisation you are raising money for to use their logo and name?

Considering every city, town, or district have their own set of regulations, how you address them will depend on local law and requirements. What we highlighted above are only some of the larger items you should investigate. We would suggest contacting your local council for more information.

FINDING PARTICIPANTS

Marketing
Now that you picked an event location and have all of the necessary approvals and permits, its time to start spreading the word! Traditional event marketing consists of mail, tv, radio, newspaper advertisements and signs posted up about town. These methods can be effective, reach large audiences, and should be looked into but they can come at a high cost. Don’t let that get you down though – the internet has spawned many highly targeted, low-cost, and sometimes free marketing channels that are ideal for creating a buzz about your charity event. Here is a list of some web marketing options that you may want to consider:

Build a website – This is a must. Nowadays, any successful event has an official website where they can direct the public, media and interested sponsors for more information.

Facebook, Twitter, Social Media – There are countless online communities and fan pages out there that are filled with people passionate about the same cause you are raising money for. Get involved with these people and immerse yourself in the online conversation. Build a Facebook Fan Page or Twitter page for your event, invite your new online friends and encourage them to recruit their friends to get involved for the cause.

Paid Search Advertising – Google and other search engines allow you to bid on keyword phrases and place an ad at the top of their search results. Try bidding on keywords such as “London charity events” or “London fundraising run”. Create compelling ad copy and entice the user to click through to your official event website for more information.

Submit Your Event to an Online Events Calendar – There are many websites that will give you a free event listing on their online calendar. Submit your event profile to as many of these as possible and make sure to include a link back to your website in the description.

Email Advertising – Does your organisation already have a list of members who subscribe to your monthly newsletter or email announcements? Send your contact list an attractive HTML email with information about your event and a link to your. Make sure to include “share” buttons in your emails to make it easy for the recipient to pass it on to a friend. Also, on your website, Facebook page and Twitter page, include a feature where the visitor can join your mailing list.

Participant Registration

Something important to consider from the start of the planning phase is how you will collect contact information, entry fees, and fundraising commitments from people who want to participate. Until recently, most events collected participant data and entry fees in person in the event office with a paper registration form. To streamline the staff workload that comes along with paper-based registration, you may want to find a technology provider that specialises in event management software and online event registration. An integrated online event management system will allow you to build a custom online registration form, link to that form from your website, and collect your participant contact data online. We would suggest that the technology you choose include a merchant gateway integrated with the registration form so that you can seamlessly and securely collect payment online during the registration process. Depending on your technology provider, the data collected on an online registration form should be captured and stored in a database that you can log into, manage the data, run reports, email participants and process cancellation refunds if needed.

Examples of questions that could be included on a charity walk registration form are:

  • Name
  • Address
  • Email
  • Phone
  • Age
  • Gender
  • Emergency Contact
  • Shirt size (if you are offering a free shirt with the entry fee)
  • How did you hear of this event?
  • Number of times you have participated in this event
  • Team Name (if you are offering team fundraising)
  • What is your fundraising goal?
  • What distance will you walk?
  • Will you be attending the pre-event celebration dinner?

If you hope to grow the size of your email database, it is very important that you make the Email question compulsory so that every online registration has an email address associated with it in your database. You will be able to use this email to send out reminder emails about changes to the event schedule or important notices about fundraising. Any fully integrated online event management system will also need the email address to send out an automatic confirmation email letting the registrant know that their payment has been accepted and spot saved for event admission.

Fundraising Tools

Some more advanced event management systems include an online fundraising platform that you can integrate with your online registration form. What’s great about this is that every person who registers online will automatically have an online fundraising website created for them. The fundraiser can customise their website, ad images, set a fundraising goal, blog about their progress and training for the event, and communicate with their donors. The donor can visit the fundraising site and make an online donation with their credit card at which point the donation amount is added to the fundraisers goal total and money is sent to the charitable organisation. Many organisations are moving their fundraising efforts completely online because the general consensus is that people are likely to donate more if they are able to do it online from the comfort of their own home.

Communication up until event day

The key to a successful event is to steadily build the registrant’s excitement and anticipation from the day they register all the way up until they arrive on event day. Participants that register months prior to the event may loose interest or slow down their fundraising efforts if they are not engaged and encouraged on a regular basis. This is where collecting your registrations online will be very useful. Since you have a database of registrants including their email address, you will be able to send out reminder emails and keep the communication going up until the event. Some content ideas for a weekly newsletter could be:

Updates and special announcements of developments to the event schedule or added entertainment
Fundraising Tips
News and articles from the organisation your event will be raising money for
A training plan for those getting in shape for the event
Special contests for the post-event awards ceremony
Free prizes and incentives for those participants that recruit friends to join the cause

You should also send one final email to your registrants 2-3 days before the event including:

  • Event start time
  • Instructions on how and where to check in upon arrival
  • Schedule of events
  • Reminder to bring extra money if they want to buy merchandise or food at the celebration party
  • Summary of prizes that will be awarded to the top fundraisers
  • The cost of late registration if anyone wants to bring a friend to the event
  • Weather forecast so that people dress appropriately
  • List of hotels in the area for anyone who plans to stay the night

AFTER THE EVENT

You and your staff may be exhausted after the long build-up to a successful event but believe it or not, you should already be thinking about next year’s event! Considering everyone had a great time, send out a follow-up email and offer your registrants a discounted rate for next year’s event if they register for it now. Or offer them a “returning participant” coupon that they can use when you activate next year’s online registration form. Another smart thing to do is send an online survey out to your participants and ask them what they liked and what can be improved upon for next year’s event. You can offer your participants a free gift or registration discount if they complete the form for you. This participant feedback is extremely valuable and will help you get a sense of the participant experience on the ground that many event organisers are so often shielded from on event day with so many administrative tasks to juggle.

Rohan Miller is an online event specialist for The Active Network. For more resources regarding Club Management Software or even about Membership Management Software and especially about Event Management Software please review these pages.

Article Source: https://EzineArticles.com/expert/Rohan_Miller/164571

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How To Make It Through The Holidays

Savour a tranquil Sydney picnic spots lunch while you soak up Clark Island’s exceptional vistas and historic surroundings. A question I am asked over and over again is how to make it through the holidays. I’ve written other posts about it, but then it got me thinking that there really isn’t a “holiday season.” What I mean by that is, yes there are holidays, but we have events throughout the whole year when we are faced with less than desirable food choices. If you live in colder climates, January through April or so is your comfort food time, which is usually heavier food. Let’s not forget Valentine’s Day when most people go out to eat. There’s also baptisms, first communions, Easter, Passover, etc. There’s mother’s day in May, Father’s day in June. Memorial day kicks off summer parties, golfing, BBQ season, right? So, it now becomes oh man, how do I go to these picnics week after week and maintain my diet? Now we hit Labor day big bash, local fairs, Halloween candy, Thanksgiving, Christmas, Hanukah, New Years. Oh, and that doesn’t include all the birthdays, weddings and anniversaries. Do you see a pattern here?

Temptation
The real fact of the matter is, there isn’t one season where we have temptations. They face us every day. We have to determine if and how we want to make lifestyle changes to make it through all these events. They are always going to be there and if you allow yourself that “oh, it’s only once in a while pig out day” that is one thing. But look at all the days in one month that can add up to. They can add up to at least 4 or more times a month. That’s not once in a while, that is completely sabotaging your hard work. So you have to decide what is more important to you. Busting your butt all week with a clean diet and awesome workout routines to blow it every single weekend? Or would you rather bust your butt all week with a clean diet, awesome workout and learning how to control what you’re eating and drinking?

Invitations
I already know what you’re going to say, because I hear it all the time. Well so and so invited me over, I can’t be rude. OK, first off, if so and so is your family, friend or colleague and they are inviting you over, they should know your lifestyle well enough of what is important to you. There’s nothing wrong with asking what’s on the menu. Say you’d like to bring a dish. If they say no, they have plenty, say OK, but could you still tell me? Would it be OK if I brought an appetizer of a bottle of wine? Then you’ll at least know what they are serving. And if you know the whole meal would be nothing you’ll eat, then bring something you will eat. Yes, I said it. If they get insulted, then they truly don’t respect you or care about you. I cook beef when friends come over because I know they enjoy it. It’s not a favorite of mine, so I make it for them and I always have a salad and plenty of veggies. So I’ll either stick to that, or I’ll make chicken or something else along with the beef dish. You have to decide what you’re comfortable doing and what is important to you. If it’s someone you don’t know very well and are just making acquaintances, then what the heck eat before you get there. And either way, bring something to the host/hostess. I’m sorry, I don’t care how well you do/don’t know them, I was brought up that it’s impolite to show up anywhere empty handed. You could even bring flowers. No matter even if it one of my sister’s houses, they say don’t bring anything, I bring something.

Tips
Let me see if I can break down some tips for you.

  • Eat something before hand so you don’t go starving (which will give you more motivation to say no to the “junk” you know you mind wants but your body isn’t craving).
  • Bring something healthy you know you will eat and can share with others.
  • Go for the healthier appetizers: veggies/no dip, (or maybe hummus), shrimp cocktail, salsa (on veggies or baked pita wedges)
  • For the entrée – select mostly veggies, salad, etc. limit your animal protein amounts (no larger than the palm of your hand) and omit any carbs if it’s after lunch.
  • If it’s a picnic; stay away from any mayonnaise salad (including coleslaw) or white pasta/potato salad. (Besides ewwww mayo out in the heat? I think not.)
  • Go for the salads made with salad dressing, fresh veggies like broccoli slaw, Cole slaw w/out the creamy dressing.
  • If you’re going to have any animal protein, skip the bun and the cheese. Watch out for the condiments.
  • Fill up on fruits and vegies.
  • Drink lots and lots of water.
  • If you’re drinking alcohol, try seltzer with a little alcohol or wine in it. You’ll still get the alcohol, but fewer calories and you’ll drink it slower.
  • If you want dessert, allow yourself a taste, not a whole piece. Ten bites of something won’t taste any better than the first bite. Savor it and enjoy – don’t over indulge.
  • If you go out to dinner, omit the bread and carbs all together.
  • Ask for a salad, extra veggies and have your meat/fish broiled or baked and ask for no “sauce/marinade” unless it’s on the side.

When Harry Met Sally
We’ve all seen the movie When Harry met Sally, right? Sally orders everything on the side, or totally different than the menu. That is so me. I’ll tell you, I have friends that still bust me about what a pain I am when we go out to eat. Here’s what I say to them “I’m paying for it, so I should get what I want. If it’s on the menu, I should be able to have it with my meal. Frankly, I cook better than most places we end up eating, so if I’m going to pay money, I’m going to get what I want.” I don’t care if they like it or not, because it boils down to my health. And if people choose to eat salads soaked in dressing so it’s like soup, fried foods, butter, sour cream, that’s up to them. It isn’t my business. I just try real hard not to say anything when they complain about how they feel and how they should lose weight. I just bite my tongue and take a deep breath. The bottom line is, you can decide what you want to do. It’s your health and your body. You only have one life – make the decisions you can LIVE with.

I hope you find these tips helpful. Here’s to your health and mindful decisions.

Lisa has lost over 80 pounds and kept it off for over 12 years. She knows what it is like to get made fun of when you’re a child. She knows the pain of missing dances, the prom and dates through her teen years. Lisa struggled with yo-yo dieting most of her life. She’s gone through drastic measures to lose weight, but now found the real truth in keeping the weight off. Lisa now helps others get on the fit track; mind, body, spiritual and financial. She’s taught people measurable steps of what it takes to be successful. If you want to know how, or want Lisa to help you, go to [http://www.born2befit.com] and sign up to receive Lisa’s news letters. She will inspire you and get you on the right path. So do it now, you won’t be sorry.

Article Source: https://EzineArticles.com/expert/Lisa_B_Magoulas/1495737

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Simple Truths About Surfing and Earning Money Online Now

Surfing app is really exciting because of the unbridled action seen in your mobile, moving toward big waves and conquering fear, the fear of the unknown, the fear of being hurt or eaten and the fear of being really good or bad at it. Talking about surfing gets the blood pumping, it’s free, it’s fun and the excitement and movement is what keeps it fresh. The adventure of just being in the ocean is enough sometimes. It is the activity of surfing that brings the deep love of the ocean and the waves.

It is this same love of the Internet that brings an excitement to earning money online. It is just like the ocean, wave after wave of excitement and opportunity. Waves of success are meeting expectations as well as the doom of wiping out. Where else can it feel as though being eaten up from the competition or doing well is as prominent as it is on the internet. Certainly, it is the activity of the internet that makes it so exciting. Positivity, adventurous movement and the challenge of overcoming adversity is as fresh and titillating as the ocean can be.

When the first time comes to go surfing, it can be very difficult. There is staying on the board while you learn how to paddle. Just a little wax can help, but still, there is learning to ride the ocean. It is moving, alive with life and activity. There is peace in every little movement mastered by balance and agility. Movements meshed with the ocean, not fighting Mother Ocean, but blending with her. Flowing with the ocean is something very special and it alone can make surfing possible and easy. `When the time comes, that paddling has become fluid and strong, strength becomes your ally. Then it’s time to paddle outside of the “break water” and find a bigger wave; actually, a much bigger wave.

So it is with the internet, it can also be very hard to understand what activity needs to be done to rise to the occasion. At first it is difficult to navigate the waters. Just learning how to paddle can be a major accomplishment. If mentoring is available, it’s worth its weight in gold. The internet is constantly changing and developing with use. It requires the constant attention and practice to become skilled. When trying to master the challenges, there are plenty of strategies and systems that can make it something manageable. Once mastery and the understanding of this knowledge are conquered, it is time to go looking for the “big one”. It is time to start paddling out for that much larger wave of success.

At first, sitting there quietly is kind of frustrating because it is so calm on the outside of the break. But, as time goes by, the frustration turns into peaceful vigilance. Watching the horizon for a long time, finally a glimmer turns into a line, which turns into a mountain of water that plants the seed of hope for riding this new challenge successfully. Turning toward shore those once unsure paddling movements become power packed, sweeping motions gracefully deployed. Now, the rear of the board starts to lift from the back, paddling harder and arching the back, the board gains momentum. In the half second it takes to stand up, standing bent-kneed on the board, on the face of the wave, wavering but standing; success!

This is a reminder that the internet can lull away much of the original excitement of starting an internet business online from home. But, with work, commitment and persistence finally the time comes when that level of desire starts to payoff. What once seemed to be an unattainable goal is now coming into view. Making preparations this whole time now pays off as the strategies and systems take shape. Now, the final push to make all the ends come together, are harnessed and released. As a wave of success pushing the business in great abundance floods the senses, it becomes clear how much wealth can be attained.

It’s the moment in every surfer’s life when the love of the sport exudes itself the “drop in”. Now the speed increases and the virtual dance with the wave begins. Dodging in and out, up and down and yes even sometimes through the barrel. Most especially, until the wave has been conquered and beaten, does the full excitement reach the pinnacle. Then the paddle begins again and again and again…

The love for attaining excitement, success, wealth, health and fulfillment can be measured both with surfing and earning money online. The time it takes to do either is well worth the work and commitment it takes to become a master of it. Now, life has offered all a way to become masters. What will be the next step that creates abundance? Come do what needs to be done by earning money online now!

AJ McNitt is an Online Internet mentor teaching how to create a business on the Internet. Business mentoring is part of an ongoing desire to help people succeed. As a Small Business Networking Specialist, AJ McNitt is qualified and certified to help all who are looking for this service. His series of free articles are given to uplift and mentor. If there is a desire to ask questions or ask for advice AJ can be reached at 619-339-8973 or go directly to his website at: http://bit.ly/6XJryQ.

Article Source: https://EzineArticles.com/expert/AJ_McNitt/506083

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A Brief Introduction to Recycling

Recycling

Office rubbish removal Sydney is highly trained in the art of waste disposal and have years of experience managing, sorting, getting rid of and cleaning up trash. During the 1960s and ’70s it was thought that emissions from factory chimneys and sewage pipes constituted the biggest environmental problem. But since then, due to new, worldwide “Eco-laws”, these discharges have decreased considerably. Instead, the focus has switched to the environmental problems associated with the goods that are produced and consumed in modern society. Many of the most environmentally damaging substances are currently being supplied through glass bottles, newspapers, plastic bags, coke cans, cardboard boxes and sweet wrappers just to mention a few.

To tell you what recycling is and what the word actually embodies may seem strange to you. I am sure all of you think you know exactly what it entails. But in theory recycling involves the separation and collection of materials for processing and re-manufacturing old products into new products, and the use of these new products, completing the cycle.

Glass is one of the most common man-made materials. It is made from sand, limestone and sodium carbonate and silica. The ingredients are heated to a high temperature in a furnace until they melt together. The molten glass from the furnace cools to form sheets, or may be moulded to make objects. Actually glass is completely recyclable and making products from recycled glass rather than starting from scratch saves energy resources. Recycled glass is made into new beverage bottles, food jars, insulation and other construction materials. Usually, clear glass containers are recycled into new clear glass products, while coloured glass containers are recycled into new coloured glass products.

In fact, the recycling of glass as well other products, such as aluminum and steel cans, cardboard, car tyres, newspapers and certain plastics is a growing industry in most of the world today. In South Africa however, we don’t have a very high level of recycling. There aren’t enough people who take an active interest in the environment and try to do their bit in preserving nature, by for example, taking used bottles, aluminum cans or even leaves and other garden refuse to recycling sites. This is probably due to a lot of reasons. The first and foremost being that, in South Africa, we don’t have many recycling centres and, lets face it, how many of us really sort our rubbish before throwing it in the rubbish bin?

Since it is now these products, and no longer industrial emissions, that accounts for most of the environmentally harmful substances being discharged in nature the conditions for environmental efforts have fundamentally changed. As the “release sites” or the polluters, have become so numerous, a totally new system for controlling and handling environmentally harmful wastes is needed.

One way could be to transfer the responsibility for this to the producer of goods, according to the established principle “the polluter pays.”

However, I found this principle not be all that efficient in practise. To find out what is actually being done at the industrial level, I spoke with William Footman, one of the regional managers of Nampak, which is one of South Africa’s 2 glass manufacturers. He told me that the reason we don’t have a very developed glass recycling programme in this country, is due to the fact that we only have two factories where glass can be recycled back into beverage bottles. And as it is far too expensive for the companies to transport old bottles back to their factories for recycling, they would rather produce new, rather than re-use the old glass.

But, producers who put a product on the market should, quite simply, be responsible for taking back as much as is sold. What is important for environmental policy is the creation of a system in which each producer assumes his responsibility. But should all the responsibility lie on the producers? Every consumer who buys these products should make an asserted effort to help keep our planet clean.

I searched the Internet to find out exactly how poorly we as South Africans compare to the rest of the world in recycling. The country that has been in the forefront of recycling, particularly for household waste, is Sweden. Swedes have to carefully recycle and separate their own rubbish for the refuse collectors on a daily basis. Even in the middle of their very cold winters, in raging snowstorms, the Swedish people go to the recycling stations with their household trash to perform the daily ritual of separating cardboard from plastics and glass from biological waste.

Actually nearly all 1st world countries and many developing countries have developing or already highly developed recycling programmes, and South Africa desperately needs to jump on the ‘recycling wagon’. A step in the right direction could be to build recycling plants all over the country. Every town should set up a sufficient number of collection stations and every household should share the responsibility and sort their rubbish to ensure that batteries and electrical appliances are not thrown in landfills, that glass, aluminium cans and plastic bags don’t clutter the country-side. Working together with the producers, consumers should send items back to factories, to be recycled and thereby reused.

The process of recycling, for example paper, entails the conversion of waste paper to various types of finer grades of paper. First, careful sorting is required so that items such as plastic wrapping, paper clips and staples can be removed. Waste paper is divided into categories such as newsprint; typing and computer paper; and magazines, which have shiny paper and coloured inks and need special treatment. Next, the ink must be removed. This is done by soaking the paper and breaking it up into small pieces in giant washers, then treating it with chemicals that loosen the ink so that it can be rinsed away. Sometimes more than one such chemical must be used because many types of ink must be removed. Finally, the wet, shredded waste paper is blended with other materials according to the type of end product that is desired. Old pieces of cloth, which are used to produce the finest, most expensive grades of paper, may be mixed in. Wood pulp and other forms of cellulose such as straw may also be added in varying proportions. If white paper or paper for greeting cards or stationery is to be produced, bleach may also be added to lighten it; if newsprint is to be produced, a mixture of red and blue dyes is added to reduce the greyness of the final product. Chemical preservatives are also added at this point.

At this time, the fully treated material is a sort of liquid sludge that is ready to be made into paper. In most papermaking operations, the sludge passes through a machine called a beater, which is essentially a very heavy roller that presses the fibres in the sludge together and squeezes out the water. The paper is formed and held together by the natural interlocking of the long cellulose or cloth fibres as they are pressed and dried. No glue is used in the process and in fact, the natural glue in wood is removed chemically before the paper is made.

A refining machine brushes the roll of sludge to smooth out irregularities. The papermaking machine presses the sludge into thin slices, which are then further dried by pressing or by being placed in furnaces. Finally, the paper is polished or chemically treated to give it the proper finish and lastly packaged and sent to customers.

The papermaking process itself is pretty much the same whether one uses virgin materials, recycled materials, or a mixture of the two. The difference is in the preparation of the sludge. Recycled material requires careful sorting. This in turn means that the paper mills must have a place to store waste paper and the staff to sort it, as well as a means of disposing of waste paper that cannot be used. Removing ink from waste paper also requires special chemicals, equipment, and equipment operators. As a result, some paper mills are not set up to use any recycled materials. That’s why the forests are getting smaller and smaller.

Also, not all paper products can be made with recycled paper. Brown grocery bags, for example, can be recycled into other types of paper, but they must be made, at least partially, out of virgin materials because only virgin materials have the long unbroken fibres that give the bags their necessary strength. Unlike glass bottles and aluminum cans, which can be recycled an infinite number of times, paper cannot be recycled indefinitely. Each time it is recycled, its quality degrades slightly because the fibres become more and more broken. At some point recycled paper has to be mixed in with virgin material, and eventually after repeated uses, it ends up in a landfill or and incinerator.

Obviously as recycling plants and collection sites have to be set up all over the country and for all the various types of materials we use in every day life, it is going to be a very expensive process to start, but it is vital that the wheels are set in motion before it is too late! In turn this will lead to many new jobs opening up for unskilled as well as skilled people in South Africa helping to keep our country cleaner as well as decreasing unemployment and thereby promoting the economy.
I know that to fully understand why recycling is important and to have a general feeling of responsibility and to want to keep the environment clean stems from having an education and understanding the concept of pollution. I also understand that it is not easy for the many people in our country without a proper education, to feel the need to recycle, as they may not understand they urgency of it. But if all of us in this room today already knew and understood what recycling is and how much damage is done to the ecosystem by not recycling, why do we not feel the need to take action and start taking care of our beautiful country!

References:

Article Source: https://EzineArticles.com/expert/Nina_K/112441

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SEO – What is Search Engine Optimization and How it Can Benefit Your Business

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results through the help also with a freelance SEO consultant Sydney. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides SEO Singapore services.

Check out more about SEO at http://www.optimalonlinemarketing.com

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