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Simple Truths About Surfing and Earning Money Online Now

Surfing app is really exciting because of the unbridled action seen in your mobile, moving toward big waves and conquering fear, the fear of the unknown, the fear of being hurt or eaten and the fear of being really good or bad at it. Talking about surfing gets the blood pumping, it’s free, it’s fun and the excitement and movement is what keeps it fresh. The adventure of just being in the ocean is enough sometimes. It is the activity of surfing that brings the deep love of the ocean and the waves.

It is this same love of the Internet that brings an excitement to earning money online. It is just like the ocean, wave after wave of excitement and opportunity. Waves of success are meeting expectations as well as the doom of wiping out. Where else can it feel as though being eaten up from the competition or doing well is as prominent as it is on the internet. Certainly, it is the activity of the internet that makes it so exciting. Positivity, adventurous movement and the challenge of overcoming adversity is as fresh and titillating as the ocean can be.

When the first time comes to go surfing, it can be very difficult. There is staying on the board while you learn how to paddle. Just a little wax can help, but still, there is learning to ride the ocean. It is moving, alive with life and activity. There is peace in every little movement mastered by balance and agility. Movements meshed with the ocean, not fighting Mother Ocean, but blending with her. Flowing with the ocean is something very special and it alone can make surfing possible and easy. `When the time comes, that paddling has become fluid and strong, strength becomes your ally. Then it’s time to paddle outside of the “break water” and find a bigger wave; actually, a much bigger wave.

So it is with the internet, it can also be very hard to understand what activity needs to be done to rise to the occasion. At first it is difficult to navigate the waters. Just learning how to paddle can be a major accomplishment. If mentoring is available, it’s worth its weight in gold. The internet is constantly changing and developing with use. It requires the constant attention and practice to become skilled. When trying to master the challenges, there are plenty of strategies and systems that can make it something manageable. Once mastery and the understanding of this knowledge are conquered, it is time to go looking for the “big one”. It is time to start paddling out for that much larger wave of success.

At first, sitting there quietly is kind of frustrating because it is so calm on the outside of the break. But, as time goes by, the frustration turns into peaceful vigilance. Watching the horizon for a long time, finally a glimmer turns into a line, which turns into a mountain of water that plants the seed of hope for riding this new challenge successfully. Turning toward shore those once unsure paddling movements become power packed, sweeping motions gracefully deployed. Now, the rear of the board starts to lift from the back, paddling harder and arching the back, the board gains momentum. In the half second it takes to stand up, standing bent-kneed on the board, on the face of the wave, wavering but standing; success!

This is a reminder that the internet can lull away much of the original excitement of starting an internet business online from home. But, with work, commitment and persistence finally the time comes when that level of desire starts to payoff. What once seemed to be an unattainable goal is now coming into view. Making preparations this whole time now pays off as the strategies and systems take shape. Now, the final push to make all the ends come together, are harnessed and released. As a wave of success pushing the business in great abundance floods the senses, it becomes clear how much wealth can be attained.

It’s the moment in every surfer’s life when the love of the sport exudes itself the “drop in”. Now the speed increases and the virtual dance with the wave begins. Dodging in and out, up and down and yes even sometimes through the barrel. Most especially, until the wave has been conquered and beaten, does the full excitement reach the pinnacle. Then the paddle begins again and again and again…

The love for attaining excitement, success, wealth, health and fulfillment can be measured both with surfing and earning money online. The time it takes to do either is well worth the work and commitment it takes to become a master of it. Now, life has offered all a way to become masters. What will be the next step that creates abundance? Come do what needs to be done by earning money online now!

AJ McNitt is an Online Internet mentor teaching how to create a business on the Internet. Business mentoring is part of an ongoing desire to help people succeed. As a Small Business Networking Specialist, AJ McNitt is qualified and certified to help all who are looking for this service. His series of free articles are given to uplift and mentor. If there is a desire to ask questions or ask for advice AJ can be reached at 619-339-8973 or go directly to his website at: http://bit.ly/6XJryQ.

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A Brief Introduction to Recycling

Recycling

Office rubbish removal Sydney is highly trained in the art of waste disposal and have years of experience managing, sorting, getting rid of and cleaning up trash. During the 1960s and ’70s it was thought that emissions from factory chimneys and sewage pipes constituted the biggest environmental problem. But since then, due to new, worldwide “Eco-laws”, these discharges have decreased considerably. Instead, the focus has switched to the environmental problems associated with the goods that are produced and consumed in modern society. Many of the most environmentally damaging substances are currently being supplied through glass bottles, newspapers, plastic bags, coke cans, cardboard boxes and sweet wrappers just to mention a few.

To tell you what recycling is and what the word actually embodies may seem strange to you. I am sure all of you think you know exactly what it entails. But in theory recycling involves the separation and collection of materials for processing and re-manufacturing old products into new products, and the use of these new products, completing the cycle.

Glass is one of the most common man-made materials. It is made from sand, limestone and sodium carbonate and silica. The ingredients are heated to a high temperature in a furnace until they melt together. The molten glass from the furnace cools to form sheets, or may be moulded to make objects. Actually glass is completely recyclable and making products from recycled glass rather than starting from scratch saves energy resources. Recycled glass is made into new beverage bottles, food jars, insulation and other construction materials. Usually, clear glass containers are recycled into new clear glass products, while coloured glass containers are recycled into new coloured glass products.

In fact, the recycling of glass as well other products, such as aluminum and steel cans, cardboard, car tyres, newspapers and certain plastics is a growing industry in most of the world today. In South Africa however, we don’t have a very high level of recycling. There aren’t enough people who take an active interest in the environment and try to do their bit in preserving nature, by for example, taking used bottles, aluminum cans or even leaves and other garden refuse to recycling sites. This is probably due to a lot of reasons. The first and foremost being that, in South Africa, we don’t have many recycling centres and, lets face it, how many of us really sort our rubbish before throwing it in the rubbish bin?

Since it is now these products, and no longer industrial emissions, that accounts for most of the environmentally harmful substances being discharged in nature the conditions for environmental efforts have fundamentally changed. As the “release sites” or the polluters, have become so numerous, a totally new system for controlling and handling environmentally harmful wastes is needed.

One way could be to transfer the responsibility for this to the producer of goods, according to the established principle “the polluter pays.”

However, I found this principle not be all that efficient in practise. To find out what is actually being done at the industrial level, I spoke with William Footman, one of the regional managers of Nampak, which is one of South Africa’s 2 glass manufacturers. He told me that the reason we don’t have a very developed glass recycling programme in this country, is due to the fact that we only have two factories where glass can be recycled back into beverage bottles. And as it is far too expensive for the companies to transport old bottles back to their factories for recycling, they would rather produce new, rather than re-use the old glass.

But, producers who put a product on the market should, quite simply, be responsible for taking back as much as is sold. What is important for environmental policy is the creation of a system in which each producer assumes his responsibility. But should all the responsibility lie on the producers? Every consumer who buys these products should make an asserted effort to help keep our planet clean.

I searched the Internet to find out exactly how poorly we as South Africans compare to the rest of the world in recycling. The country that has been in the forefront of recycling, particularly for household waste, is Sweden. Swedes have to carefully recycle and separate their own rubbish for the refuse collectors on a daily basis. Even in the middle of their very cold winters, in raging snowstorms, the Swedish people go to the recycling stations with their household trash to perform the daily ritual of separating cardboard from plastics and glass from biological waste.

Actually nearly all 1st world countries and many developing countries have developing or already highly developed recycling programmes, and South Africa desperately needs to jump on the ‘recycling wagon’. A step in the right direction could be to build recycling plants all over the country. Every town should set up a sufficient number of collection stations and every household should share the responsibility and sort their rubbish to ensure that batteries and electrical appliances are not thrown in landfills, that glass, aluminium cans and plastic bags don’t clutter the country-side. Working together with the producers, consumers should send items back to factories, to be recycled and thereby reused.

The process of recycling, for example paper, entails the conversion of waste paper to various types of finer grades of paper. First, careful sorting is required so that items such as plastic wrapping, paper clips and staples can be removed. Waste paper is divided into categories such as newsprint; typing and computer paper; and magazines, which have shiny paper and coloured inks and need special treatment. Next, the ink must be removed. This is done by soaking the paper and breaking it up into small pieces in giant washers, then treating it with chemicals that loosen the ink so that it can be rinsed away. Sometimes more than one such chemical must be used because many types of ink must be removed. Finally, the wet, shredded waste paper is blended with other materials according to the type of end product that is desired. Old pieces of cloth, which are used to produce the finest, most expensive grades of paper, may be mixed in. Wood pulp and other forms of cellulose such as straw may also be added in varying proportions. If white paper or paper for greeting cards or stationery is to be produced, bleach may also be added to lighten it; if newsprint is to be produced, a mixture of red and blue dyes is added to reduce the greyness of the final product. Chemical preservatives are also added at this point.

At this time, the fully treated material is a sort of liquid sludge that is ready to be made into paper. In most papermaking operations, the sludge passes through a machine called a beater, which is essentially a very heavy roller that presses the fibres in the sludge together and squeezes out the water. The paper is formed and held together by the natural interlocking of the long cellulose or cloth fibres as they are pressed and dried. No glue is used in the process and in fact, the natural glue in wood is removed chemically before the paper is made.

A refining machine brushes the roll of sludge to smooth out irregularities. The papermaking machine presses the sludge into thin slices, which are then further dried by pressing or by being placed in furnaces. Finally, the paper is polished or chemically treated to give it the proper finish and lastly packaged and sent to customers.

The papermaking process itself is pretty much the same whether one uses virgin materials, recycled materials, or a mixture of the two. The difference is in the preparation of the sludge. Recycled material requires careful sorting. This in turn means that the paper mills must have a place to store waste paper and the staff to sort it, as well as a means of disposing of waste paper that cannot be used. Removing ink from waste paper also requires special chemicals, equipment, and equipment operators. As a result, some paper mills are not set up to use any recycled materials. That’s why the forests are getting smaller and smaller.

Also, not all paper products can be made with recycled paper. Brown grocery bags, for example, can be recycled into other types of paper, but they must be made, at least partially, out of virgin materials because only virgin materials have the long unbroken fibres that give the bags their necessary strength. Unlike glass bottles and aluminum cans, which can be recycled an infinite number of times, paper cannot be recycled indefinitely. Each time it is recycled, its quality degrades slightly because the fibres become more and more broken. At some point recycled paper has to be mixed in with virgin material, and eventually after repeated uses, it ends up in a landfill or and incinerator.

Obviously as recycling plants and collection sites have to be set up all over the country and for all the various types of materials we use in every day life, it is going to be a very expensive process to start, but it is vital that the wheels are set in motion before it is too late! In turn this will lead to many new jobs opening up for unskilled as well as skilled people in South Africa helping to keep our country cleaner as well as decreasing unemployment and thereby promoting the economy.
I know that to fully understand why recycling is important and to have a general feeling of responsibility and to want to keep the environment clean stems from having an education and understanding the concept of pollution. I also understand that it is not easy for the many people in our country without a proper education, to feel the need to recycle, as they may not understand they urgency of it. But if all of us in this room today already knew and understood what recycling is and how much damage is done to the ecosystem by not recycling, why do we not feel the need to take action and start taking care of our beautiful country!

References:

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SEO – What is Search Engine Optimization and How it Can Benefit Your Business

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results through the help also with a freelance SEO consultant Sydney. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that provides SEO Singapore services.

Check out more about SEO at http://www.optimalonlinemarketing.com

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

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